If you were to ask me what is the most stressful talks I have had recently in my professional life, that’s when I meet companies willing to implement IoT solutions.

The message that the IoT community has provided after a decade of research and technological developments, is that the IoT is based on low-cost technologies, low-cost platforms.

The result is that end user expect the inclusion of IoT solutions to be super-cheap and simple.

That’s not the case.

IoT solutions in 99% of cases require a level of customisation, personalisation with respect to user needs, whose impact on the overall complexity of the project and the development is orders of magnitude higher than the cost of technology and platforms.

The IoT is not plug-and-play. To plug it, human expert effort is needed. This requires time, and resources.

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